The Axe lawsuit I heard and blogged about yesterday intrigued me, much like all the other stupid lawsuits in the world intrigue me. I wanted to know the details so once I finished getting my show ready for this morning (it will air in about 30 minutes), I did a little journalistic research...and I didn't like what I found.

A 26-year-old man in New Delhi, India, reportedly was going to file a lawsuit against the Axe parent company, Unilever, for false advertisement. He claims the advertisements lied to him, making him believe if he used Axe products girls would be attracted to him. However, in the seven years he used the products he says "no girl ever came to me."

A spokesperson for Axe released a statement confirming the story is a hoax, but also said they found it "pretty funny" and "in line with our brand tone - playful, with a wink and a nudge."

Looks like my McDonald's-hot-coffee-lawsuit look-alike is dead before it even got started.